Page-Level Ads in Adsense
Page-level ads are a new family of ad formats that you as a publisher can control on a page-by-page basis and use to increase mobile ad revenue. Google first introduced page-level ads to AdSense in 2015, and the feature was rolled out publicly in April of 2016. This family of ad types represents a new way to monetize mobile traffic, with a focus on enhancing the visitor’s experience while allowing for more ad impressions per session.
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What are the benefits of Page-Level ads to you?
Page-level ads are useful because you can set them up once on each page you’d like to serve them on, and Google will optimize them for revenue while still providing a smooth, seamless user experience. They represent a step forward in both the experience of consuming mobile media and the mobile traffic monetization process.
Page-level ads have the additional advantage of being flexible. They are easy to tweak; you can change the ads’ properties just by altering settings through your AdSense account, so you don’t have to deal with any code.
Page level ads also don’t count towards your overall ad limit, so they represent a potential source of untapped incremental revenue for your mobile traffic. This means there’s really no risk in trying them out; you can keep all of the ads you were running before and see how the new format performs on your site. You can even add page-level ads to just a few pages and compare click-through rates and revenue before you roll them out everywhere on your site.
Types of Page-Level Ads Available:
Anchor ads stay “anchored” to the bottom of the screen. They are easy to close and don’t interrupt the user flow. Some publishers have reported up to a 300% increase in ad revenue from implementing anchor ads.
Also known as “Interstitial ads.” This ad type is displayed when a user leaves the page, which means they don’t have to wait for the ad to load (to the user, it seems like it appears “between” pages). They are easy to dismiss, and users will only be served up to a set number of Vignette ads, to protect the user experience.
You can experiment with both of these ad types to see what matches your site’s flow and what converts best.
Potential Issues with Page-Level Ads:
Page-level ads are still in Beta, so Google is still experimenting with it and building out reporting features. You won’t be able to find complete metrics in reporting. You can track metrics in “channels.”
Problems with different mobile browsers:
Some publishers have reported having issues with page-level ads in certain mobile web browsers, especially on older operating systems.
Page-level ads only work on Internet Explorer on Windows devices.
Page-level ads only work on devices between 320 and 420 pixels wide; this excludes certain “phablets”
Page-level ads do not work when a user is using the phone in landscape mode (holding it sideways)
iOS 9 has a pre-installed ad-blocker, and other platforms could follow suit; the future of mobile traffic monetization is very much unclear. This makes it a risk to place too much stock in mobile ads as a revenue source.
Despite the potential drawbacks, there is very little risk to at least trying out page-level ads and seeing how they work for your site.
Implementing Page-Level Ads
To implement page-level ads,
1. Turn them on. From the “My Ads” tab of your AdSense account, navigate to the “Content” section in the sidebar and click “Page-level ads.” You can then toggle on and off the ad types that you’d like to include in your mobile content.
2. Next, you’ll place the code into each page where you want to display this ad type. You can copy a code snippet from the bottom of Google’s tutorial page and paste it into thesection of your pages: https://support.google.com/adxseller/answer/6068103?hl=en 3. You’ll need your AdX property code, and will use it to replace the part of the script that says “AdX_property_code_here.” You’ll also need to get your 10-digit Channel ID from your AdSense account manager, you’ll place this in the code where it says channel_ID_here.
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